Not another pink wedding dress! Jessica Biel is just the latest in a string of stars to go for blushing bridal look

Jessica Biel's bold pink wedding dress, revealed in People magazine today, may have divided opinion. But she is not the first star to have chosen the hue for her big day.
No less than three other celebrities have waked down the aisle in blush shades this year, including Anne Hathaway, Reese Witherspoon and Margherita Missoni.
It indicates that big name brides are moving away from the traditional all-white dress, in a bid to stand out from the crowd.

Following the fashion crowd: Jessica Biel stepped out wearing a cotton candy-coloured Giambattista Valli dress as she tied the knot with Justin Timberlake in Italy last week

Catering to the trend, labels such as Chanel, Elie Saab and Versace previewed a selection of flesh-hued creations at the couture runway shows in Paris this spring.
And Brides.com writes: 'Opting instead for a blush gown, in shades like peachy-pink and strawberries and cream, will keep your colorful wedding dress feeling ultra-modern without sacrificing on traditional bridal style.'

 

The wedding website recommends that brides-to-be should consider designers such as Isaac Mizrahi, Monique Lhuillier, Vera Wang and Carolina Herrera, who all stock blush-coloured designs.
Gwen Stefani was one of the first celebrities to ditch the traditional all-white bridal look, as she married rocker Gavin Rossdale in 2002, wearing a unique pink and white dress.

Romantic: Anne Hathaway married Adam Shulman wearing a Valentino gown that was hand-painted pink

Blushing bride: Valentino's sketch of the couture wedding gown it created for Anne Hathaway

Talking about her one-of-a-kind Christian Dior gown, created by John Galliano, she told Elle: 'I said I wanted it to be over the top, but not traditional - I wanted it to be everything. He was, like, OK, and sent me these drawings of this unbelievable, perfect dress.'

Now almost a decade later, it seems that the pink has become the hottest hue to hit the wedding world.
Last year Reese Witherspoon wore a petal pink Monique Lhuillier dress for her wedding to Jim Toth.

Pretty in pink: Reese Witherspoon wore a pink-hued Monique Lhuillier dress for her wedding to Jim Toth (left) and Gwen Stefani married rocker Gavin Rossdale wearing a  pink and white design created by John Galliano

And this spring - while she chose to wed her racing driver beau, Eugenio Amos, in a cream Giambattista Valli creation - Missoni heiress Margherita Maccapani Missoni slipped into an identical blush version for the wedding reception.

Her bridesmaids also sported maxidresses in a palette of pinks.

Meanwhile Anne Hathaway was deemed the ultimate blushing bride this September as she wedded Adam Shulman in a couture gown by Valentino which was hand-painted pink and topped with an embroidered train.

Style conscious: Missoni heiress Margherita Maccapani Missoni, pictured with her husband, changed into a blush pink version of her bridal gown for her wedding reception

A representative for the label revealed to People that the dress was made from 'ivory silk point d’esprit tulle'. The train was 'hand-painted' and 'embroidered with satin flowers'.
Jessica Biel has been the latest celebrity to tap into the wedding dress trend, and she selected a cotton candy-coloured Giambattista Valli dress to tie the knot with Justin Timberlake.

She accessorised the custom-made strapless gown, which featured light pink floral motifs and ruffles, with a long veil decorated with pearls, and a pink pearl bracelet belonging to her mother.
The 30-year-old told People: 'I actually surprised myself when I chose my dress. It's a style I will only ever wear that one day... It was very feminine and fun.'

Setting the trend: From left, pink wedding gowns from fashion houses Versace, Elie Saab and Chanel on show at the2012 Paris haute couture fashion shows this spring

And it seems that Justin was a fan of Jessica's brave gown choice, revealing that his bride was 'the most beautiful thing I have ever seen'.
While pink wedding dresses are set to be a key trend for 2013, bolder colours including reds and blues are also set to hit the scene.
Brides fashion director Rachel Leonard, added: 'You don't have to wear a white dress anymore, but it still has to look like a wedding dress.

'The trick is to find a color that's flattering to your skin tone, and not everyone looks great in white.'